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If everyone likes your design, it’s banal. Mediocrity shirks offense. Art dares it.

August 25, 2022 by Jeffrey Zeldman

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If everyone likes your design, it’s banal. Mediocrity shirks offense. Art dares it.

— Jeffrey Zeldman

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I like jumping back and forth between a few different things to let my subconscious chew on one problem while my conscious works on something else.

Designers tend to overvalue differentiation and originality. We are taught this in design school. The best solutions are created ex nihilo, break new ground, resemble nothing else in the world. Everyone wants to stand out, or else what’s the point? But this isn’t true. Most people don’t want to stand out. They want to fit in. More precisely, they want to fit in with the people they like, or want to be like.

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