Reward

I have an odd theory on happiness, and it bothers people. My general theory is that happiness is a reward for an animal doing what it should be doing. So if a horse runs, it feels happy. Or if you are too thin, you can't be happy, because evolution wants you to be tense and anxious, trying to wake up in the morning looking for food.

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I have an odd theory on happiness, and it bothers people. My general theory is that happiness is a reward for an animal doing what it should be doing. So if a horse runs, it feels happy. Or if you are too thin, you can’t be happy, because evolution wants you to be tense and anxious, trying to wake up in the morning looking for food.

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Typically, if you reward something, you get more of it. You punish something, you get less of it. And our businesses have been built for the last 150 years very much on that kind of motivational scheme.

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Typically, if you reward something, you get more of it. You punish something, you get less of it. And our businesses have been built for the last 150 years very much on that kind of motivational scheme.

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