When a company gets to certain size, it’s easy just to let things happen. You have to constantly craft and nurture a brand. You can’t just let it be or it’ll fritter away to mediocrity.

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When a company gets to certain size, it’s easy just to let things happen. You have to constantly craft and nurture a brand. You can’t just let it be or it’ll fritter away to mediocrity.

— Fiona Morrison


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