Users will tell you what they think they want. Users will tell you what they think you want to hear. Users will tell you what they think sounds good. Users will not tell you what you need to know. You have to watch them to discover that.

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Users will tell you what they think they want.
Users will tell you what they think you want to hear.
Users will tell you what they think sounds good.
Users will not tell you what you need to know.
You have to watch them to discover that.

— Adam Judge


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