People enjoy watching sports at the weekend and watching motor racing and whatever sports, and Formula One is the number one global platform which is competing regularly – not like the Olympic Games or the World Cup – so the macro case was this is something that we should be part of because it's going to grow, and it does.

People enjoy watching sports at the weekend and watching motor racing and whatever sports, and Formula One is the number one global platform which is competing regularly – not like the Olympic Games or the World Cup – so the macro case was this is something that we should be part of because it’s going to grow, and it does.