Orient your UI around the job to be done — around the problem — and not the person. Then people who have that problem can fall in love with your product because it makes the problem go away, whether they are the first in line or the last person to hear about it.

Orient your UI around the job to be done — around the problem — and not the person. Then people who have that problem can fall in love with your product because it makes the problem go away, whether they are the first in line or the last person to hear about it.

— Ryan Singer

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