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Most of the mediocre design today comes from designers who are faithfully doing as they were taught in school: they worship at the altar of the visual.

August 29, 2022 by Michael Bierut

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Most of the mediocre design today comes from designers who are faithfully doing as they were taught in school: they worship at the altar of the visual.

— Michael Bierut

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You can’t build a reputation on what you’re going to do.

All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know it’s normal and the most important thing you can do is do a lot of work … It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions … It’s gonna take awhile … You’ve just gotta fight your way through.

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