For me, discomfort is a signal of an exceptional concept. When I’m totally comfortable with a concept, I’ve probably used it fore or seen it somewhere else. Discomfort is almost a prerequisite for a great idea.

For me, discomfort is a signal of an exceptional concept. When I’m totally comfortable with a concept, I’ve probably used it fore or seen it somewhere else. Discomfort is almost a prerequisite for a great idea.

— Craig Frazier

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