Design is not about innovation. Design is about communication. Innovation in design is usually a wonderful byproduct or direct result of a particular need. Design that seeks to foremost be innovative will commonly fall apart under its own stylistic girth.

Design is not about innovation. Design is about communication. Innovation in design is usually a wonderful byproduct or direct result of a particular need. Design that seeks to foremost be innovative will commonly fall apart under its own stylistic girth.

— Jason Santa Maria

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