Choosing a typeface is an act of subtlety, like casting an actor: the best person to play a gardener is somebody who looks like they might belong outdoors — not somebody who is covered in flowers and shrubbery.


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Choosing a typeface is an act of subtlety, like casting an actor: the best person to play a gardener is somebody who looks like they might belong outdoors — not somebody who is covered in flowers and shrubbery.

Josh Collinsworth


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