Chinese people as consumers, while they've always valued food and beverage for the health food qualities, they are also now wanting it in terms of other values: 'Does this speak about my position in society? Am I now middle-class, and does this matter to me?'

Chinese people as consumers, while they’ve always valued food and beverage for the health food qualities, they are also now wanting it in terms of other values: ‘Does this speak about my position in society? Am I now middle-class, and does this matter to me?’