I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.


I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.

Saul Bass


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If I do my job well, the identity program will also clean up the image of the company, position it as being contemporary and keep it from ever looking dated.


If I do my job well, the identity program will also clean up the image of the company, position it as being contemporary and keep it from ever looking dated.

Saul Bass


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