Paul Rand

A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.

by


A logo doesn’t sell, it identifies. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. A logo is less important than the product it signifies; what it means is more important than what it looks like.

— Paul Rand


Source:
article

Tweet



Any system that sees aesthetics as irrelevant, that separates the artist from the product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will in the long run diminish not only the product but the maker as well.

by

Any system that sees aesthetics as irrelevant, that separates the artist from the product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will in the long run diminish not only the product but the maker as well. — Paul Rand Tweet

Good ideas rarely come in bunches. The designer who voluntarily presents his client with a batch of layouts does so not out prolificacy, but out of uncertainty or fear.

by


Good ideas rarely come in bunches. The designer who voluntarily presents his client with a batch of layouts does so not out prolificacy, but out of uncertainty or fear.

— Paul Rand


Tweet



The designer is not always right. The researcher is not always wrong. Profit is not always the motive; market research, whatever its outcome, should never be used as a good excuse for bad design – in the same sense that good design should never be used to promote a bad product.

by

The designer is not always right. The researcher is not always wrong. Profit is not always the motive; market research, whatever its outcome, should never be used as a good excuse for bad design – in the same sense that good design should never be used to promote a bad product. — Paul Rand Source: … Read more

Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.

by


Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.

— Paul Rand


Tweet



If a design can be refined, without disturbing its image, it seems reasonable to do so. A logo, after all, is an instrument of pride and should be shown at its best.

by


If a design can be refined, without disturbing its image, it seems reasonable to do so. A logo, after all, is an instrument of pride and should be shown at its best.

— Paul Rand


Source:
article

Tweet