Choosing a typeface is an act of subtlety, like casting an actor: the best person to play a gardener is somebody who looks like they might belong outdoors — not somebody who is covered in flowers and shrubbery.

Choosing a typeface is an act of subtlety, like casting an actor: the best person to play a gardener is somebody who looks like they might belong outdoors — not somebody who is covered in flowers and shrubbery. — Josh Collinsworth Tweet

Machines can measure things a user will never notice, and users will notice things a machine can never measure. If a user thinks your site is slow, a speed test won’t convince them otherwise.


Machines can measure things a user will never notice, and users will notice things a machine can never measure. If a user thinks your site is slow, a speed test won’t convince them otherwise.

Josh Collinsworth


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