Erik Spiekermann

We are interpreters – not merely translators between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.

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We are interpreters – not merely translators between sender and receiver. What we say and how we say it makes a difference. If we want to speak to people, we need to know their language. In order to design for understanding, we need to understand design.

— Erik Spiekermann


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When graphic designers got bored with the perfection offered by the newly arrived computers that could render artwork to within a tiny pixel, they rebelled by writing programmes that randomized individual letters and whole pages every time a printer processed them. A designer who didn’t like what a copywriter had delivered even set that text in illegible pictograms and icons.

by


When graphic designers got bored with the perfection offered by the newly arrived computers that could render artwork to within a tiny pixel, they rebelled by writing programmes that randomized individual letters and whole pages every time a printer processed them. A designer who didn’t like what a copywriter had delivered even set that text in illegible pictograms and icons.

— Erik Spiekermann


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