Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel.
— Don Norman
Source:
talk
Don Norman
The inventors will invent, for that is what inventors do. The technology will come first, the products second, and then the needs will slowly appear, as new applications become luxuries, then “needs,” and finally, essential.
The inventors will invent, for that is what inventors do. The technology will come first, the products second, and then the needs will slowly appear, as new applications become luxuries, then “needs,” and finally, essential.
— Don Norman