Dieter Rams

The value, and especially the legitimization of design will be, in the future, measured more in terms of how it can enable us to survive… on this planet.

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The value, and especially the legitimization of design will be, in the future, measured more in terms of how it can enable us to survive… on this planet.

— Dieter Rams


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1. Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

by

1. Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly … Read more