Bill Bernbach, Author at StatusRC Status Video Download

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

September 1, 2022 by Bill Bernbach

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way. — Bill Bernbach Source: article Tweet

We are so busying measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

August 23, 2022 by Bill Bernbach

We are so busying measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them. — Bill Bernbach Tweet

Rules are what the artist breaks; the memorage never emerged from a formula.

August 23, 2022 by Bill Bernbach

Rules are what the artist breaks; the memorage never emerged from a formula.

— Bill Bernbach

I warn you against believing that advertising is a science.

August 23, 2022 by Bill Bernbach

I warn you against believing that advertising is a science. — Bill Bernbach Tweet

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed… but dull?

August 23, 2022 by Bill Bernbach

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed… but dull?

— Bill Bernbach