If you look at any designer you admire, whose work inspires you, and whose approach somehow resonates with you, I promise you’ll find a person who does not think of what they do as just their job.


If you look at any designer you admire, whose work inspires you, and whose approach somehow resonates with you, I promise you’ll find a person who does not think of what they do as just their job.

Alexander Isley


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I don’t think of myself as an artist. I know some designers consider themselves such, but I can’t. This is not to say that I don’t hope that our work has artistic merit. Anyway, I never know how someone could proclaim himself or herself to be an ‘artist’; I think it should be a designation best left for others to bestow, much like ‘genius’ and ‘asshole’.


I don’t think of myself as an artist. I know some designers consider themselves such, but I can’t. This is not to say that I don’t hope that our work has artistic merit. Anyway, I never know how someone could proclaim himself or herself to be an ‘artist’; I think it should be a designation best left for others to bestow, much like ‘genius’ and ‘asshole’.

Alexander Isley


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