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Great things are not accomplished by those who yield to trends and fads and popular opinion.

August 29, 2022 by Jack Kerouac

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Great things are not accomplished by those who yield to trends and fads and popular opinion.

— Jack Kerouac

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Designers deal in ideas. They give shape to ideas that shape our world, enrich everyday experiences, and improve our lives. Where there’s confusion, designers fashion clarity; where there’s chaos, designers construct order; where there’s entropy, designers promote vitality; where there’s indifference, designers swell passion; where there’s mediocrity, designers imbue excellence; and where there’s silence, designers lend voice.

This is our job as designers – to continue making decisions until the purpose of the design is perfectly clear. Then you are done.

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