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Whoever tells the best story wins.

August 25, 2022 by Annette Simmons

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Whoever tells the best story wins.

— Annette Simmons

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I think design would be better if designers were much more skeptical about its applications. If you believe in the potency of your craft, where you choose to dole it out is not something to take lightly.

The next time you’re caught in a room full of smart people doing something dumb (like trying to anticipate what your users will do), tune them out, flip open your laptop, and start prototyping.

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