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Good design is finding a solution to a problem. Great design is finding the simplest solution to the same problem.

August 24, 2022 by Nicholas Petersen

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Good design is finding a solution to a problem. Great design is finding the simplest solution to the same problem.

— Nicholas Petersen

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The most valued products will be designed to live beyond the device, context, or technology they were originally intended for.

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture…It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it “public design”…Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it’s designed, not because of it.

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