Join Avon in an extensive video session aimed at mastering your marketing plans with actionable insights and strategies. Learn the importance of targeting niche audiences and maintaining relationships with past clients and referral partners. The video highlights segmenting your audience into A, B, and C classes, with a particular focus on loyal A-class customers. It advocates for the use of psychographics and ethnographics over mere demographics for effective market segmentation. Discover strategies for attracting a value-focused audience, optimizing profitability, using pricing as a regulator, and incentivizing your sales teams. Familiarize yourself with diverse marketing channels, understand customer motivations, and implement guarantees to reduce risk barriers. By developing a thorough and tailored marketing plan, learn to ensure efficient communication and maximize your marketing investment returns.
00:00 Introduction to Lesson 8: Building a Marketing Plan
01:01 Understanding Your Market
02:17 Customer Segmentation: A, B, and C Classes
03:37 Effective Customer Grouping Strategies
05:17 Targeting Your Market: Where and How
07:46 Reverse Engineering Your Business Needs
09:30 Maximizing Customer Lifetime Value
10:24 Using Price as a Sales Regulator
11:05 Incentivizing Sales Teams Effectively
11:25 The Power of Asking Questions in Sales
11:46 Understanding the Marketing Journey
12:48 The Importance of Customer Feedback
13:16 Leveraging Unique Selling Propositions
14:07 Mitigating Risk for Customers
14:58 The Role of Guarantees in Sales
15:54 Targeting the Right Audience
17:20 Integrated Marketing Strategies
18:04 Effective Email Marketing Campaigns
19:10 Tailoring Communication to Your Audience
19:51 The Value of a Well-Planned Marketing Strategy
20:13 Conclusion and Final Thoughts
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