How To Make People Walk More Buy Letting Them Sit More

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Rory Sutherland tells how he improved the walking problem in the UK by adding more benches on the streets.

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When Your Business Needs To Take Off (and How to Make It Happen)

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When you’re building a team, one principle must be non-negotiable: there is no room for excuses. Excuses are the silent killer of progress, the subtle resistance that derails momentum, and the barrier that prevents leaders from breaking through the critical early challenges of any venture.

Excuse bearers shift focus away from solutions and accountability, creating a culture where blame thrives, and results suffer. As a leader, you can’t afford this. Your ability to guide your team through the initial resistance-the steep climb every project, business, or mission faces-depends on having people who take ownership, adapt, and solve problems. Without that, the leader becomes bogged down in managing resistance rather than overcoming it.

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How To Advertise Something Believable

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Rory Sutherland tells how to convince people everything you need through advertising.

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