Richard Branson

A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren't proud of what you're doing, why should anybody else be?

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A passionate belief in your business and personal objectives can make all the difference between success and failure. If you aren’t proud of what you’re doing, why should anybody else be?

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I read everything, but generally more fact than fiction – especially autobiographies and biographies. I've read 'Long Walk to Freedom' by Nelson Mandela at least twice on holiday. Every time, I'm totally awed by his vision, strength and forgiveness. I feel honoured to have got to know him and his wonderful wife Graca over the years.

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I read everything, but generally more fact than fiction – especially autobiographies and biographies. I’ve read ‘Long Walk to Freedom’ by Nelson Mandela at least twice on holiday. Every time, I’m totally awed by his vision, strength and forgiveness. I feel honoured to have got to know him and his wonderful wife Graca over the years.

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Well, I think that there's a very thin dividing line between success and failure. And I think if you start a business without financial backing, you're likely to go the wrong side of that dividing line.

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Well, I think that there’s a very thin dividing line between success and failure. And I think if you start a business without financial backing, you’re likely to go the wrong side of that dividing line.

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