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a fan and I am a very happy birthday is the only thing you have to do it for me to be in my heart is a great time with you guys have to do it for me my heart is a great time doesn’t have to do it for me my heart is a great time doesn’t have to go to be in??? my heart is the only one person I know❤ that miss my 2 she on the only one who is a great time doesn’t have to beNow, plug that Main Keyword into VidIQ to get an idea of the competition and keyword difficulty. The best keywords have high search volume and low competition scores. However, if it’s super competitive and the channel is brand new, chances are it won’t show up on the search results page.
Instead, play around with different keywords. Try synonyms and other variations until finding a keyword that 1) fits the channel perfectly, and 2)has low competition.
In addition to the main keyword, come up with five additional keywords. These will be your secondary keywords. They’re an extension of the main keyword and give more meaning to the channel’s niche. Best of all, they will help YouTube rank the channel for more keywords.
Do not rush this process — it is an important step for getting results in the future.
P.S. This process is done for each individual video too.
2. Put Keywords Front and Center
Once finding the golden keywords, use them with your brand keyword (the company name) in the first 100-150 characters.
It should be set up in this format: Primary Keyword + Brand Keyword + Secondary Keywords
3. Use Complementary Keywords Throughout
In the rest of the description, use the main keyword two to three times at most. If used more than that, it may get flagged for keyword stuffing. Next, sprinkle those secondary keywords across the rest of the description. Using secondary keywords increases the chance of ranking for additional search terms.
Pro Tip: Add the main and secondary keywords as hashtags at the end of the description, after the CTA (only use five to avoid looking spammy) .
4. Tell Viewers What to Expect
Let the viewers know what they might get out of your channel. Will they learn something new? See cute cat videos that will brighten their day? Get the latest tech reviews? Also share how often to expect new videos. Daily? Weekly? Monthly?
5. Offer Value
the viewers to see.
Use the Main Keyword Again: At the end of the description, use the main keyword again.
CTA: Include a Call To Action.
Hashtags: Use relevant hashtags throh
Template for an Optimized Channel Description
ABOUT [YOUR CHANNEL]
Welcome to the official YouTube Channel of [your channel name]!
[channel name] is a [main keyword] that puts a [adjective] spin on [whatever your brand does] and is one of the most popular [secondary keyword] among [target audience] .
[EXPECTATIONS/BENEFITS]
We upload [frequency: daily/weekly/monthly/etc.] videos featuring [what you offer – secondary keyword #1], as well as [what you offer – secondary keyword #2] and [what you offer – secondary keyword #3].
[CTA]
Subscribe today for [benefit] and [desired converting action eg. buy/download/click] to get started!
[HASHTAGS]
#MainKeyword #BrandName #SecondaryKeyword1 #SecondaryKeyword2
[SOCIAL CHANNELS]
GET MORE [channel name] FUN:
? Check our website: [website URL when ready]
? Get inspired on Instagram: [@username]
? Follow our Tweets: [Link]
? Join our Facebook Family: [Facebook page link]
▶️ Subscribe: [A direct link directly to your subscription page. Create this by adding “ ?sub_confirmation=1: “ to the end of your channel URL.
Pro Tip: Put links into a URL shortener like bitly. It will direct users directly to the subscription page.
How To Edit Channel Descriptions On YouTube
From the YouTube homepage, click the top right corner with your image and select “Your Channel”.
Select “Customize Channel”.
Underneath “Channel Customization” there will be three tabs: Layout, Branding, and Basic Info.
Select Basic Info.
Update channel name and description in the text boxes.
Click ‘Publish’ to save changes.
How to Update YouTube Channel Tags
Go to “Customize My Channel”.
In the left bottom corner you will see “Setting”.
Then click on Channel.
Under “Basic Info” You will have a blank field with “Keywords”.
This is where you add your comma separated tags.
Once a channel is SEO optimized, it will slowly start appearing for the chosen keywords, given that you post consistently and on a regular basis that that viewers and subscribers can expect.
The next step is to optimize each video before it’s published and try to get as much engagement as possible in the first 24 hours. That means promoting it throughout social media channels.
YouTube Video Description Optimization
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